I think I figured it out... The one thing I want out of life is knowledge: I want to be smart. So maybe subconciously I figure that if I surround myself with knowledge that maybe that will assist my own quest. But you see, that just begs the question. Why do I want to be so smart? What does intelligence afford a person?
It is said that, "knowledge is power," but it is also said that, "ingnorance is bliss."