October 26th, 2001

MrButtlertronPimp

Pee for enjoyment, not for employment

What's the deal with mail in rebates? I'm seeing them more and more and on almost every imaginable product. I'm sure it helps drive up sales for a particular item, but do the manufacturers really recover their costs? There are some items that have a pretty hefty rebate, sometimes upwards of 50% of the purchase price. So they drive up sale a little I'm sure. So do the manufacturers just bank on the fact that you'll buy a product with a rebate and then never fill it out. I wonder what percentage of purchases with rebates are ever actually claimed. Does it really drive up sales that much? Or is all just some marketing ploy I don't understand.